Understanding the Design

In an economy where aesthetics are an important part of a product’s appeal to consumers, industrial designs offer a means to;

  • Stake a clear claim to your creation’s origin
  • Ensure visibility for your products, distinguishing them from rival products and enhancing their market value
  • Convey a positive corporate image
  • Enjoy exclusive rights to the use of your creation for a minimum of ten years
  • Extend those exclusive rights to other countries
  • Protect your research and development investments, by prosecuting anyone who copies your design without permission

Generate income by exploiting the design directly or allowing others to exploit it commercially under license