Understanding trademarks

Trademarks are essential for creating and implementing an industrial and commercial strategy, allowing you to:


  • Ensure visibility for your products, distinguishing them from rival products
  • Convey a positive corporate image
  • Enjoy exclusive rights to the use of your creation nationwide for a ten year period, renewable indefinitely
  • Extend those exclusive rights to other countries
  • Protect your research and development investments, by prosecuting anyone who copies your trademark without permission
  • Generate income by exploiting the trademark directly or allowing others to exploit it commercially under license, usually named licensees.